Zhangye promotes local brands at Lanzhou trade fair

Cultural and creative products from Zhangye, Gansu province on display at the 31st China Lanzhou Investment and Trade Fair. [Photo provided to gozhangye.com]

The 31st China Lanzhou Investment and Trade Fair kicked off on July 6 in Lanzhou, the capital city of Gansu province in Northwest China, attracting more than 2,000 local and foreign enterprises.

This year, Indonesia was chosen as the guest country of honor. Over the years, the fair has seen a notable increase in participation, welcoming delegates from over 20 countries — including Germany, Spain, Russia, Malaysia, and Iran — as well as representatives from 18 provinces, municipalities, and autonomous regions across China, along with the Hong Kong special administrative region.

Wine products from Zhangye, Gansu province on display at the 31st China Lanzhou Investment and Trade Fair. [Photo provided to gozhangye.com]

During the event, leading enterprises and specialty products from Zhangye, Gansu province made a strong appearance across four major exhibition halls — featuring agriculture, cultural tourism, liquors, and the sports industry.

Through diverse displays and interactive promotions, the city demonstrated the appeal of its local enterprises and products, further enhancing the city's profile in regional cooperation and market expansion.