Zhangye Corn Seed picked as Gansu agro-product regional brand

The Gansu Provincial Department of Agriculture and Rural Affairs released the fifth batch of its "Ganwei" Agro-product Regional Public Brand directory on Aug 4, with Zhangye Corn Seed on the list.

The logo for Zhangye Corn Seed. [Photo provided to gozhangye.com]

In recent years, Zhangye city in Northwest China's Gansu province has accelerated its move to cultivate regional public brands and deepen the value of the local Zhangye Corn Seed brand.

Brand-building efforts focus on the continuous development of the Zhangye Corn Seed provincial geographical indication protection demonstration zone. Concurrently, a brand marketing matrix is being developed to guide the participation of brand owners in influential domestic and international exhibitions. Multi-platform promotion through online and offline channels is said to further support the initiative.

These combined initiatives aim to establish Zhangye Corn Seed as a premier domestic and international geographical indication product.

Quality supervision involves full-process and full-coverage inspections throughout production, processing and sales. This guarantees that Zhangye Corn Seed meets quality standards, preventing substandard items from entering the market.

Promotional efforts include collaborating with new media platforms, participating in promotional events and multi-channel publicity to enhance the brand image. These actions boost its market competitiveness and improve the labeling awareness of producers.

Brand protection entails strengthening coordination with market regulators to advance the demonstration zone. On top of that, collaborative mechanisms with market supervision, public security and agriculture departments have a key part to play. They enhance oversight of authorized geographical indication trademark users, guide standardized trademark management and combat counterfeit Zhangye Corn Seed infringements.

The logo for the "Ganwei" Agro-product Regional Public Brand. [Photo provided to gozhangye.com]

Moving forward, plans are for Zhangye to further strengthen its brand management and drive the industry's transformation from product operation to brand operation.

In so doing, it will encourage standardized production, quality control and brand usage to elevate the core competitiveness and market value of Zhangye Corn Seed.