Zhangye's tourism market thrives during holiday

Tourists gather at Zhangye Colorful Danxia Scenic Spot during the National Day and Mid-Autumn Festival holiday. [Photo provided to gozhangye.com]

Zhangye's tourism market experienced vibrant activity and orderly prosperity during the National Day and Mid-Autumn Festival holiday.

Major attractions, including Zhangye Colorful Danxia Scenic Spot, Mati Temple Grottoes, Pingshanhu Grand Canyon, and Dafo Temple with its millennia-old reclining Buddha, welcomed large numbers of tourists from across the country, who enjoyed both scenic beauty and cultural immersion.

Zhangye Colorful Danxia Scenic Spot implemented multiple tourist-friendly measures, using live streams for promotion and offering all-day activities like helicopter tours, paragliding, and off-road driving.

Cultural events such as poetry sessions and traditional costume shows were also held. The scenic spot received a total of 187,800 visits during the holiday, with a single-day peak of 32,500.

Meanwhile, Zhangye National Wetland Park proved popular with its cycling and sightseeing tours.

Citywide, A-grade scenic spots launched 67 immersive experiences. In total, 79 major cultural and sports events were held in the city, attracting 375,500 participants.

Public cultural venues extended their opening hours, offering family activities like riddle solving and handicrafts. Rural tourism also saw growing popularity, with villages offering fruit picking and farm experiences.

Nighttime economy initiatives flourished, with bonfire parties, stargazing events, and desert hot pot, alongside immersive historical performances, boosting cultural and tourism consumption.