Zhangye integrates weather data into tourism services

An official from Zhangye culture and tourism bureau releases integrated products. [Photo provided to gozhangye.com]

Zhangye launched a series of refined, personalized, and smart meteorological tourism products on Jan 7. The launch event introduced services designed to provide travel references for all seasons and situations, supporting the high-quality development of the local tourism industry.

An official from the Zhangye meteorological bureau introduced a refined weather service system built for tourism.

Focusing on safety and the visitor experience, the system includes early warnings for severe weather at scenic areas, forecasts for distinctive weather situation, comfort indices for travelers, and guidance on photography conditions. It aims to strengthen safety measures and act as a smart guide for tourists.

The culture and tourism bureau simultaneously released integrated products that highlight Zhangye's seasonal scenery.

These include solar-term-themed tour routes and guides for weather-based photo opportunities, harnessing the power of science to boost tourism and offering dynamic experiences for visitors.

Representatives from major attractions like the Colorful Danxia Scenic Spot, Mati Grottoes Tourism Area, and Bars Eco-Tourism Area promoted new experiences enhanced by weather services.

For instance, Colorful Danxia uses forecasts to pinpoint optimal viewing times after rain or at sunrise and sunset. Mati Grottoes Tourism Area creates immersive tours based on weather data, while Bars highlights phenomena like snow-capped peaks and rime icing, using professional forecasts to improve eco-tourism quality.