Zhangye shines at SIAL 2026

Guests taste Zhangye agricultural products. [Photo provided to gozhangye.com.cn]

Zhangye participated in the 2026 SIAL International Food and Beverage Exhibition, which opened on the morning of May 18 at the Shanghai New International Expo Center.

As one of the world's top three food exhibitions, this year's event brought together over 5,000 exhibitors and 350,000 products from 75 countries and regions, attracting 180,000 professional buyers.

At its 120-square-meter comprehensive pavilion, Zhangye displayed its achievements, promoted its brands, offered interactive experiences, and held production-marketing matchmaking activities.

More than 40 quality agricultural enterprises from Zhangye showcased over 320 products, including meat, dairy, forest fruits, beverages, grains and oils, and specialty processed goods.

The pavilion featured a tasting area and an online live-streaming room to promote Zhangye's agricultural products.

Soon after opening, several high-level guests visited the Zhangye pavilion, where they examined the exhibits and tasted new products. After sampling local beverages, they praised their refreshing taste and rich pulp.

They also learned about the varieties, cultivation standards, and production-marketing conditions of organic vegetables, acknowledging their excellent quality and strong market potential.

The guests praised Zhangye's agricultural products for their high quality and competitive prices. They also noted that the products have been served at major national events, including China's annual two sessions, reflecting strong recognition of their quality.

The guests suggested that Zhangye continue leveraging exhibition platforms, strengthen promotion, and connect with national buyers, especially targeting the mid-to-high-end market to promote Zhangye agricultural products.